Conversational AI: Indispensable way to attract and retain customers
نویسندگان
چکیده
Conversational AI is a technology that allows artificial intelligence (AI) systems such as Chatbots to engage with people in human like manner. It enables communication between humans and computers easy natural by bridging the gap computer language. Recent industry reports indicate more than 80% of all businesses are considering integrating chatbots within next five years. Many service providers already using chatbots, but most applications have focused on cost saving automation partially replace encounters. However, little known about mechanisms process value co-creation enabled AI. While scholars agree significantly changes activities resources, currently we do not an adequate understanding how interact co-creation. Thus, study was conducted understand interface customers, analyze various factors which play pivotal role better customer satisfaction. Therefore this, used exploratory factor analysis taking 11 variables could possible made impact customers. We devised structured questionnaire from those responses were taken 5 point scales. Out able analyse underlying constructs contributes this cause.
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ژورنال
عنوان ژورنال: ISBR management journal
سال: 2022
ISSN: ['2456-9062']
DOI: https://doi.org/10.52184/isbrmj.v6i02.112